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Freelance, the Job of the Future (I): Content Creators
Freelance, the Job of the Future (I): Content Creators
  • Table of Contents

    Chapter 1. Introduction (Seung-Yeol Yee)

    Chapter 2. Current Status of Market and Policies for Content Creators (Sangkyu Lee)

    Chapter 3. Current Status of Content Creators (Seung-Yeol Yee)

    Chapter 4. Capacity and Working Environment of Content Creators (Yong-Kwan Lee)

    Chapter 5. Prospects and Policy Demand in Content Industry (Seung-Yeol Yee)

    Chapter 6. Conclusion (Seung-Yeol Yee, Yong-Kwan Lee, Sangkyu Lee)

     

  • SUMMARY

    This study examines the activities of an increasing number of content creators as well as their education, capacity-building, and policy demand, thereby contributing to establishing content creators as a job.

    Results of a questionnaire survey on the work attributes of content creators can be summarized as follows. Firstly, content creators are free to create content of their choice and gave positive feedbacks in terms of passion or enjoyability. They had positive prospects about the industry and had a high level of self-satisfaction about the job.

    Secondly, most of the content was found to be leaning toward daily life such as travel and Vlog or personal genres that can be created without special expertise such as review and reaction content. There is a need for more systematic and specialized knowhow and capacity-building for content creation.

    Thirdly, they feel a strong sense of insecurity in terms of sustainability because of the low level of job security. This is a potential hazard for the majority of creators except the few high-profile ones that are managed by entertainment agencies and make a large income.

    Fourthly, the working environment of creators was found to differ from the external perception that they would have a high level of autonomy in content creation and flexibility in time use. Their own perception before and after creative work was mostly not so positive because the creative process requires a large input while the output offers little fulfillment and outcome. Therefore, creators had a high level of satisfaction regarding substance of work, future prospects, and flexibility in time management while feeling a sense of insecurity distinct to artists and content-related workers.

    Lastly, the analysis of factors that influence the working environment of creators found that income or compensation, working hours, and working environment are significantly affected by the number of people creating the content and frequency of uploading (broadcasting). This illustrates that policy actions for improving the working environment of creators should be tailored to the production size or scope of activity.

    Results of the questionnaire survey can be summarized as follows. Most of the content created in Korea is made by non-specialized freelance creators with a lot of free time as a hobby either alone or with extremely few people at a low production cost. The majority of these creators are not popular and are small in size with lack of systematic education, training, mentoring, or information, and thus, there are hazard factors in terms of sustainability and development of the industry. Therefore, future policy support should take into account such realistic circumstances.

     

Seung-Yeol Yee's other publications : 22
{Research Series} posts
No Title Author Date Attach
12 Policies to Improve Employment of Youths with Less Than High School Education Seung-Yeol Yee et al. December 28, 2012 Policies to Improve Employment of Youths with Less Than High School Education
11 Industrial Accidents in the Service Sector and Related Policy Tasks (I): Focusing on Delivery Workers in Food Services Seung-Yeol Yee et al. March 30, 2012 Industrial Accidents in the Service Sector and Related Policy Tasks (I): Focusing on Delivery Workers in Food Services
10 Changes and Determinants of Income, Spending and Savings of Working Households Seung-Yeol Yee December 30, 2011 Changes and Determinants of Income, Spending and Savings of Working Households
9 Analysis of the Foreign Workers Labor Market Kyu-Yong Lee, Seung-Yeol Yee, Seong-Jae Park, and Yong-Jin Roh October 31, 2011 Analysis of the Foreign Workers Labor Market
8 Analysis of the Self-employed Labor Market (II) Seung-Yeol Yee, Jong Il Kim, Charnim Park, Deok-Jae Lee, and Min Ki Hong July 15, 2009 Analysis of the Self-employed Labor Market (II)
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